Differences and similarities between UX design and UI design, the main components in the usability of your website.

 

UI stands for User Interface. It is with what users interact directly, everything they see, touch and hear within a piece of software or a website. It is the outermost layer of an application: the controls.

In its current state – due to the devices we are using – the design of the user interface is mostly a visual discipline, although the voice and written word are gaining more and more traction thanks to the speech assistants and the conversation interfaces.

UX stands for User eXperience. It is a holistic term that encapsulates every type of contact point a user has with a product.

In the context of a digital product, this includes not only the software front end, but also the entire technical stack, customer service, brand, public image of the company, availability, pricing and communication, and that’s not all.

UI is a subset of UX. Both terms have different meanings and, where possible, should not be used interchangeably. The title “Designer UX / UI” has little meaning in terms of semantics. Each UI designer is a UX designer by definition, and be a UX designer without a working field.

 

What is UX design and UI design used for?

The main objective of both is to positively impact the user to return to your site, preventing navigation is simple without hidden buttons, hidden services or disorganized categories and making the visual set eye-catching. The first impression that the user of your site will form will be key in relation to a new view: if the information is useful and the site attractive as well as easy to use, he/she will return. In the age of visual and automation it is not enough to present good content, but to know how to offer it.

Both types of design complement each other to make the site as clear as possible, removing user complications and appealing to your intuition when handling it. They try to achieve customer satisfaction by focusing on the interaction with the product or service.

 

sources: noticias.universia.es / sitepoint.com

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